In the ADR feature, Director John Held reflected on the milestone.
“It’s thrilling to consider the many pivot points for our practice over the course of 80 years. Founding an architecture studio in 1939 as war loomed was a leap of faith for Alec Russell and Keith Yelland.”
John encouraged architects to continue taking these leaps, citing bravery and innovation as keys to designing for resilient communities.
The article also noted the process R&Y undertook to arrive at the rebrand. Early work with Verity Campbell Communications and Word to the Wise ensured we came up with a strong set of company values and strategy for the new brand’s development. The resulting look and website helped Sense Advertising to develop unique iconography that would set our practice apart from others in the marketplace.
“When it came to the website experience, we wanted to reject the expected safe and monochromatic design so often favoured by architects,” says Jo McErvale of Word to the Wise.
“Importantly, it needed to be legible to audiences who are not architects. Clients need to be able to see the potential for their own future projects and collaborations with an architecture practice they trust will understand their needs are of paramount importance.”